Estimated Reading Time – 5 mins
This idea was inspired by my personal experience, so one day I was at the gym really early, although it was around 8am, the gym was unusually very busy. So I headed straight to the treadmill to warm up, and I noticed something that I missed for so many years. All cardio machines have a pocket to keep your phone, however, once you are out of the cardio section and in the free weight area, there is literally no space or spot to keep your phone which leaves people with no choice but to keep their phones on the floor. I have experienced this, and it is a fact of my life that 75% of the time that I spend in the gym, my phone is always on the floor.
I thought it is not possible that it is only me who faces this problem, so I took a quick look around, and I saw at least 4 phones on the floor. I wondered if there was any product on the internet that could solve this issue and to my surprise, there was none. That is when I made a decision that this is the perfect opportunity to exploit the market. I discussed with my team, and everybody liked the idea. However, i gave them enough time so that the idea can grow in their minds and they can come up with more additions to it or find any critical issue with it. In the end, we all decided this is the idea we want to take forward, and we submitted another bright ideas application with our new product – the Titan, phone holder.
I will explain how the product works on the next blog, I prepared a business model canvas assignment for this product which helped me in researching the market. We have made some good progress with it, we are currently in talks with manufacturers in China. Hopefully, we will get the prototype ready before the first trade fair which is on the 25th of January. That’s all for today’s blog, I will keep posting every week from now on and keep the readers informed about the progress and also my journey.