2.11 Bright Ideas Finale

Estimated reading time – 5 mins

After a week of hard work, it was the Finale day. The next big thing after the trade fair. We could not afford to lose this time, or else I know myself very well, I would have been depressed. So the whole team suited up – Men in Black and also the only lady in our team –  in black. We had rehearsed our pitch at least 25 times for this day. There were 7 categories in which all the ideas were sorted.

Our idea was in the Product’s category where we were competing with 9 other teams. Few of them were winners at the trade fair, so you could clearly imagine, the competition was not easy. We were 4th in line to pitch. We went in, performed our pitch, the judges asked us a lot of questions, one of them was really tricky. However, Hector tackled the question really well. The judges were very happy with our overall performance and luckily Alice, our lecturer got the chance to come in the judging room and shoot the entire pitching and Q&A video. Now, this allows us to look at it and find out our mistakes and also to refer to those questions and come up with an even better answer. Well, after this we just waited for the results.

After the networking event, all the finalists gathered in one room. The results started coming out, and the anxiety was building inside me but the way our pitch went, I was very confident on winning. And now the results for the Product Category……..Team Tyton. Yes! Finally, another award for my achievements! Also, we got 250 pounds to spend. This will allow us to get the prototyping sorted, the final prototype from our manufacturer. The team is working hard for the Dragon’s Den in March. Hopefully, we win that too. The team is also actively working for the production of our case. We have also hired a professional designer to make the final 3d design of our case. In my next blog, I will write about the Dragon’s Den.


2.10 Trigger

Estimated reading time – 5 mins

If you have read my previous blogs, you must be aware that our team had entered the Bright Ideas competition – one of the biggest Enterprise Competition at Kingston University which is not only open to Business Students but to all the students across all the campuses. We had entered Bright Ideas with our initial idea – The My PA app, however when we decided we are not going to work on it anymore, we immediately took steps and luckily got the chance to put the Tyton Holder’s application. So here we were, entered successfully again into Bright Ideas.

Due to previous experience, I knew what the most critical aspect of the competition is – the PITCH. Our team understood that very well and did not waste time on the things that did not matter. But before that, we got the chance to attend Trigger KU – a 2-day workshop to prepare for the Bright Ideas Finale. The Enterprise department announced only 150 entries made it to Trigger KU out of 500 entries, this was after the online judging round. Only 50 entries were going to make it to the finale. We were quite sure, we are going to make it.

On the weekend of Trigger, we learned??? Actually just revised all of the things which we already knew because of our business degree background. But on the final day, we got the chance of pitching our product to the judges, this was not a competition, but just a trial and feedback is always great. All the judges clearly understood the problem we are trying to tackle, they believed it is a real problem, and something had to be done about it a long time ago. They liked our pitch and guided us on the right path to ensure we are ready for the final day.

Even though this was not a competition, they still announced the best entries and again we did not make it. But I knew that we were definitely going to win Bright Ideas, only a week left from then, the team gathered together and started working hard for the Final. In my next blog, I will write about the Finale Day and how it went!

2.9 The Launch​

Estimated reading time – 5 mins

After working hard for almost a month, we got our initial 3d printed prototype ready for the first trade fair on the 25th February. Being the first big thing for the year 2018, our team worked really hard on this one. We had everything prepared to show our brand to the people, to show what we represent. We had our brand hoodies, business cards, a tablecloth of the branding colour. We partnered up with one of the biggest names in the Gym industry in the UK – David Lloyds. We held a raffle to give away two packages of 2-week trial membership at DL.

Now lets come to the most important thing, the product. Let me explain to you all how the product works, by using suction cups the case can be stuck on any mirror or glass surface which is ever present in the gym. The case is made of a silicon material which tightly secures the phone. In addition, there is a space for your cards, and better yet you can also dangle your keys.

The trade fair went really well, and was a big turning point considering the failure of our initial business idea “the MY PA app”. The lecturers were quite impressed that we took the risk of killing our idea, on which we worked for 2 months but the major thing we achieved was coming up with a plan, getting the market research done and the prototype ready within 20 days.

We met a lot of potential customers, people who were so impressed that they were ready to buy it on the day. Unfortunately, our manufacturing in China has not begun so we could not take any pre-orders. There were 4 categories to compete for – Best Product, Best Stand, Best Sales Team and Best Overall Company. We were really hoping to win at least one of it because we felt that we performed tremendously and we attracted a lot of attention. In the end, we did not! It was very disappointing however I before beginning the day had promised myself that no matter if I win or not, I will definitely go and congratulate the people who win and I could not lose against my own self. I brought myself together and went with a smiling face and congratulated all the winners.

Did not win the trade fair, but made new friends 🙂