2.9 The Launch​

Estimated reading time – 5 mins

After working hard for almost a month, we got our initial 3d printed prototype ready for the first trade fair on the 25th February. Being the first big thing for the year 2018, our team worked really hard on this one. We had everything prepared to show our brand to the people, to show what we represent. We had our brand hoodies, business cards, a tablecloth of the branding colour. We partnered up with one of the biggest names in the Gym industry in the UK – David Lloyds. We held a raffle to give away two packages of 2-week trial membership at DL.

Now lets come to the most important thing, the product. Let me explain to you all how the product works, by using suction cups the case can be stuck on any mirror or glass surface which is ever present in the gym. The case is made of a silicon material which tightly secures the phone. In addition, there is a space for your cards, and better yet you can also dangle your keys.

The trade fair went really well, and was a big turning point considering the failure of our initial business idea “the MY PA app”. The lecturers were quite impressed that we took the risk of killing our idea, on which we worked for 2 months but the major thing we achieved was coming up with a plan, getting the market research done and the prototype ready within 20 days.

We met a lot of potential customers, people who were so impressed that they were ready to buy it on the day. Unfortunately, our manufacturing in China has not begun so we could not take any pre-orders. There were 4 categories to compete for – Best Product, Best Stand, Best Sales Team and Best Overall Company. We were really hoping to win at least one of it because we felt that we performed tremendously and we attracted a lot of attention. In the end, we did not! It was very disappointing however I before beginning the day had promised myself that no matter if I win or not, I will definitely go and congratulate the people who win and I could not lose against my own self. I brought myself together and went with a smiling face and congratulated all the winners.

Did not win the trade fair, but made new friends 🙂

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